City Kitty Franchise

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A Growing Industry

There is little doubt that pets continue to become more and more a part of the family, even to the extent of becoming, in some cases, another child. In addition, aging baby boomers have looked to pets to fill a void left by empty nests. With that heightened status in the family, comes an increased awareness and interest by pet owners for information on how they can best care for and feed their pets, integrate them more in their busy lives, and make their lives happy, healthy, rewarding, and engaging. If we combine that with the existing proliferation and availability of information online, you have millions of pet owners seeking information, recommendations, and ideas on how they can help their pets lead a healthier and more enjoyable life.

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The Rising Availability of Pet Care Products and Services

Despite a sometimes volatile economy, this continued increase in the status of pets in the family for an increasing number of families throughout the US has driven more and more pet-loving families to purchase quality products and services for their pets. Spending has increased in the areas of pet care luxury services, like pet daycare, day spas, pet sitting, and pet walking, as the lives of pet-loving families become increasingly busy.

Continued Growth into the Future

The pet services industry has been one of the few steadily growing industries in the US for many years. Here are a few more reasons the pet services industry is a prime candidate for growth in the future:
 
  • According to the 2009/2010 National Pet Owners Survey, 38.2% of US households own a pet.
  • According to the same survey, there are 93.6 million cats owned in the US.
  • According to the 2009/2010 National Pet Owners Survey, Americans spent $3.36 billion on pet services, like grooming and boarding.
  • According to the January 19, 2010 survey by market research publisher Packaged Facts, "US sales of pet products and services increased 4.8 percent to $54 billion in 2009. "
  • They also indicate "sales of veterinarian services increased the most at nearly 10 percent, followed by pet food at 5 percent and other pet services at 4 percent."
  • The American Pet Products Manufacturers Association (APPMA) released figures in April of 2004, proving that spending on pets and pet care services had doubled from $17 billion in 1994 to a projected $34.3 billion for 2004 - a 100% growth in the pet services industry.
  • Using the 2004 figures, that made the pet industry spending 60% larger than the toy industry ($20 billion) and 33% larger than the candy industry ($24 billion).
  • According to the APPMA, the pet market is the second-fastest-growing retail industry (second only to consumer electronics).